Optimax Extreme

[alfiembra]

Here's a little snippet of my works web site this morning, wonder if we'll see it in the UK.



Shell Optimax Extreme is a new flagship 100 octane fuel successfully formulated with 5% ethanol. This creates a new “super premium” petrol category for the Australian market place.

Ethanol is a renewable non-fossil fuel. It is a cleaner burning component that helps to reduce greenhouse gas emissions. Through the formulation with ethanol, Shell Optimax Extreme has a substantially lower sulphur and benzene content than other Shell premium fuels. It is formulated to deliver more engine responsiveness, sharper acceleration and enhanced power in many modern and high performance vehicles. It also has the same engine cleaning qualities as Shell Optimax.

The new fuel has been positively tested in Shell’s global laboratory in the UK and in Australia by industry experts including the motorsport icon, Dick Johnson. Major car manufacturers in Australia have recently endorsed the use of up to 10% ethanol blended fuel in their new vehicles.

Chairman of Shell Companies in Australia, Tim Warren, says, “Shell is committed to ensuring its fuel technology keeps pace with the engine technology being developed by car manufacturers round the world. Shell Optimax Extreme will take fuel technology within the Australian marketplace to a whole new level. It is our first fuel in Australia scientifically formulated with ethanol.”

Shell Optimax Extreme complements Shell’s comprehensive suite of motor fuels, which includes regular Shell unleaded petrol and Shell Optimax. Any car that can use ethanol-blended fuel can use Shell Optimax Extreme.

The new fuel will be manufactured at Shell’s Geelong refinery and is the first significant advance in unleaded fuel technology since the introduction of Shell Optimax in 1999.

For more information, see www.shell.com.au/extreme

Alfiembra

[MartG]

Sounds interesting !

[Lauren]

Isn't this the V-power that you can already get in germany? when we were at the ring getting 100ron was no problem.

[alfiembra]

Don't know if it's the same, the press release claim it is a new product and a "world first" with the combination of ethanol, follow the link in the original message and it should explain in more detail.

Alan

[Lauren]

Don't know if it's the same, the press release claim it is a new product and a "world first" with the combination of ethanol, follow the link in the original message and it should explain in more detail.

Alan

tbh i was nearly falling asleep after the first two lines of marketing spiel, so i'm not sure i could cope with teh full works on their site..

[Matt_J]

The 99 Octane super unleaded that Tesco are selling made by Green Energy is also a 5% Bio Ethanol mix.

Wish we could get V Power in the UK, but the Tesco stuff works for my in the Skyline and the MR2 appears to run ok on it to.