I can understand why some of you are quite baffled about this in the business sense.

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Firstly this not definitely to use for photo shoots its just going to be my company ride.

But to give an example, one of my best customers for bespoke is a Japanese dood whos a film editor.

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early 30s Where,s evisu, bathing ape, LV, Ayo Blake bags, drives a MINT, stock r33 gtr wheres a Jacob watch with many diamonds.

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Listens to hip hop and reggae and always smells of weed.

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Hes spends thousands on bespoke pieces with me and what he likes its a quality hand made product but its not steeped in conservative tradition but its fresh, young and contemporary in its design but using quality materials and hand craft.

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He likes snow boarding, drifting, and fashion.

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This is

£2000 calf skin carry all i made for him and i doubt hes going to carry it with a suite.

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I dont really get the victoria beckhams or the savil row business man or the italian play boy.

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Now I have a photographer who shoots for Dior, many big brands so he generally comes up with campaign shots and i role with it hence the mercedes and chiseled looking homosexual because that what every one else has.

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But i have been thinking while it looks very pro its not the brands real identity and i didnt build a successful brand by copying other people.

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What i would really like is.

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A a balls out gloss black silvia s15 in full drift spec, parked on a japanese mountain road door open with a fit japnese bird sitting on the bonnet casual but stylish with luggage bag next her gazing into the distance.

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probably would not even show the whole car but the elite would think hmmmm thats an s15.

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or maybe a pheonix power Mr2 or a nice RX7.

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what ever.

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My point being if i saw that i would think that to be far cooler than a gay man

(not homophobic just stating a fact) on a classic merc.

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(i do like classic mercs) but a serious jdm modified kinda sums up my label more its new its fringe, elitist, and every one is unique.

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And head to head it might show up a few big italian brands.

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So i dont have a s15 drift spec or pheonix power mr2 so i just want to build something raw and unique but no F&F flashy, more jap underground street racy.

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im open to ideas really.

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this was a very cool advert.

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Your average young guy wants to own Armani suits and a Jaguar etc.

The remaining typical young guy

(like myself over the last 10 years or so) doesn't much care for labels, nor would I be interested in bespoke leather goods.

I am an MR2 owner though.

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.so I don't think your clientel would be impressed by a chaved up MR2.


Im a fashion designer, buy and love luxury clothing brands.

Dont

like jags most people who buy em are right hand jockeys, love JDM!!!

And i need some Blitz technospeeds.

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